Oh, the power of a great song! Plus some adorable animals. A fine husky voiceover too from up-and-coming actress Soleil Patterson.Īdbrands Daily Update 24th Jun 2020: "Buds Are Back". But we can allow some artistic license here. Does Coke make that meal taste better? Well, probably yes for some. ![]() Instead the ad celebrates one of the few positives about the lockdown experience (one it seems we shall get to know even better in the coming months): the family meal, wherever in the world it takes place. ![]() In fact, you'd be hard-pressed to identify it as a Coke ad at all until quite late on. This latest iteration, though, drops some of the tricksy attention-grabbing that, for example, marked that last ad featuring Natasha Lyonne and battling superheroes. We've been here before with Coke the idea that "Together Tastes Better", and that getting along is more important than doing your own thing. Coca-Cola's new global campaign from Anomaly is one of the brand's best for years, certainly it's most grown-up. Hey Big Pharma, more like this please!Īdbrands Daily Update 3rd Jul 2020: "The Great Meal". It ticks all the boxes - imagination, humour, medical advice and a convincing argument - while seizing your full attention for the whole wild 90-second ride. Abbott Laboratories clearly came to the same conclusion, and hired Anomaly New York to develop this splendid campaign for diabetes monitor FreeStyle Libre. You know the sort of thing: "My used to stop me from enjoying life, but now I take and I feel 30 years younger." That's why you need a high quality mainstream creative agency to cut through all the guff and grab eyeballs with a different approach. As a general rule, medical ads rarely stray far beyond the standard easy-to-parody cliches, especially those from - no offence, guys - specialised healthcare marketing agencies. Who are the competitors of Anomaly? see Leading US Agencies Recent stories from Adbrands Update:Īdbrands Daily Update 3rd Jun 2021: "Now You Know". Which clients does Anomaly handle? Find out more from the Adbrands Account Assignments database Under the newly created Anomaly Alliance, forged in 2020, the agency is partnered within MDC by PR agency Hunter, branding business Mono, experiential specialist Relevent and digital shop YML.Īdbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major marketsĪccount assignments & selected contact information AdAge estimated global revenues of $173m in 2020, making it the single biggest agency within what is now Stagwell Inc, overtaking Forsman & Bodenfors, 72andSunny and CP&B. Co-founder Mike Byrne is chief creative officer. Johnson became global executive chairman in 2018, passing over the role of CEO to Karina Wilsher, previously COO. The agency operates several satellite units including Hispanic agency Last Silo, launched in 2016. Toronto followed in 2012, and then Shanghai from late 2013 and more recently Berlin and Los Angeles. ![]() MDC Partners acquired a majority stake in the agency in 2011 - it acquired full control in 2018 - and the agency opened an additional office in Amsterdam later the same year. ![]() In 2016 Anomaly won all 14 new business pitches for which it competed, earning the title of Agency of the Year from AdAge. (Johnnie Walker moved for a while to sister 72andSunny before returning at the end of 2019). Global Johnnie Walker was a major win at the end of 2014, and the agency has continued to scale up steadily with a string of major additional account gains. Other international clients have followed. Although it tended to focus for several years on smaller, often more offbeat brands, the agency moved into the big time at the end of 2009 with the capture of the European marketing account for Sony (until 2012). It is, for example, co-owner and co-creator of cannabis retailer Dosist. It also partners with several entrepreurial start-ups, offering advice and expertise in return for equity investments. Advertising is just one of the disciplines practised by the company, which has also dabbled successfully in product design, public relations and numerous other fields. Jointly headquartered in New York and London, it likes to describe itself as a "new model" agency. Anomaly is the creative boutique established by former TBWA global COO Carl Johnson and five partners in 2004.
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